Image by BrianScott

For the past couple weeks, the four of us have been tossing ideas around for a blog that would cover building a brand online through social media, both for individuals and for organizations.  This is a topic that we’re all very familiar with from different angles, and we all recognize the need for a central destination where people can discuss the topic.  We hadn’t really decided one way or another if we were going to do it until today, when we went through the 8 hour launch process.

This morning I get an email from Ben Lew where he says that he’s got some post ideas on building a personal brand and he’d like to get the ball rolling on this.  We didn’t have a name or anything at this point, so we all jumped into a chat room together to brainstorm for names.  We finally found one we liked that was available.  Over the next few hours and in between client work and personal projects, we registered the domain name, setup the hosting, put up a Wordpress blog, and found and customized a theme we liked.  This is the result :-)  Not bad for eight hours from the time we decided to do it.

We’ll be posting more soon, so stay tuned!

PS - In case anyone is wondering, the image is because both this blog and giant flesh-eating felines are mighty. Eh?