Hello world!

Hello world!

It’s been a crazy summer, both good and bad, and Ben and I are ready to start talking. We’ve been hard at work on some exciting stuff, as well as dealing with some of the crazy things life throws at you when you bootstrap a company. We’re going to be launching a bunch of new initiatives and stuff that we think our customers will be really happy about, but we’re also going to be using this blog and other marketing channels much more heavily to connect with our customers, many of whom are entrepreneurs as well. We’re going to be more transparent, more authentic, more open about the challenges and risks of doing what we’re doing and where we’ve failed. We’ve learned some very important things that I’m incredibly excited to share and discuss with our readers, so please stay tuned. Our first post will be up tomorrow morning, so go ahead and subscribe to our feed or follow us on Twitter so that you don’t forget to check us out.

Here’s a taste of the things we’ll cover over the next few weeks:

  • What you must have before launching a company with your own cash
  • The stupid mistakes we made when starting MightyBrand, and how to avoid them
  • Why we decided to skip venture funding and try for profits instead
  • The one thing you should never do if you want to build a great brand
  • And a lot more…

Yes, that’s some blatantly cheesy sales-letter copywriting :) But I’d hate to give it all away now, so please stay tuned and let us know if you’d like us to cover anything in particular!

PS – Thanks to Luke Fretwell for guidance on our new blog design. We love it…do you?

Image by oskay via Flickr

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