This post is part of our series where we talk to real companies around the world to find out how they’re leveraging social media, how it has impacted their business, and what lessons they’ve learned. Today we’re talking with Natasha Shine, the Social Community and Marketing Manager of 6rounds.com, which is an interesting site to do free webcam chats. You can check them out at 6rounds.com or follow them on Twitter here.
Tell me a little about your company, what you do, how long you’ve been in business, how many employees you have, etc.
6rounds is a live meeting point, a video chat platform which incorporates real-time communication and interactive zones so that users can web cam chat and also do interactive activities together (such as watching videos, facebooking, playing games together, e-learning and much more). We launched in July and since then, were chosen to build one of the first six Google Wave extensions to be featured at their launch (and the only video chat extension). We’re currently in Beta and plan on having our public launch in the third quarter of 2010. 6rounds is the first product of GixOO Ltd, a company founded by two Israel entrepreneurs, Dany Fishel CEO and Ilan Leibovich COO. The team currently consists of 9 talented members and will be expanding in the upcoming weeks, with an additional three developers.
How much of your business comes from the web, either via social media or via traditional web?
Since we are a web based company and platform, all of our business comes from the web. In being a small start-up with limited resources, all of our marketing efforts are based on Social Media Marketing and online efforts.
When did you start engaging in social media?
From the beginning we realized the importance of social media and therefore have been implementing it as part of our marketing strategy since even before our launch.
Who manages your social media efforts?
Social Community and Marketing Manager Natasha Shine and COO Ilan Leibovich handle all of our social media efforts.
What networks are you active on?
Currently we are on several different networks such as Facebook, Twitter, Youtube, Digg, StumbleUpon and Myspace.
Which have been the biggest drivers of business for you?
They have all brought us some degree of traffic. I think the most interactive of them all is Twitter; the moment anyone tweets about us, we have the ability of contacting them directly and conversing with them. Our reaction time is instantaneous.
What software tools or web apps do you use in your social media efforts?
Mostly the tools we use are for SEO (such as SEO Doctor and Rank Checker)
For your business, what makes social media different from other channels?
Social Media has changed the way marketers and companies market. It is more engaging and it doesn’t carry a one sided message. Unlike traditional marketing, social media builds a two-way communication stream between the company and its clients. Whether it be to give technical support, do promotions, inform it’s users or spread word of mouth, social media done right builds brand loyalty and a deeper connection and communication line.
What has been the most challenging part of dealing with social media?
Social Media is time consuming, there’s no time to rest. Once you start social media efforts you can never stop because if you ever stop communicating and corresponding to your community they will stop writing and reacting to you. If this happens then all your efforts have gone to waste.
What are your social media plans for 2010?
We wouldn’t want to spoil any surprises. In general though, we plan on continuing our efforts and focusing even harder on our communication through social media. We have just redesigned our blog, and through this and our social networks will be in full force.
Much thanks to Natasha for taking time to talk to us. Don’t forget to check out 6rounds.com and follow them on Twitter here. We’re always looking for interesting companies and individuals to talk to, so if you know of anyone that would like to be profiled, please contact us.