Over the course of 2010, it became increasingly clear to us here at MightyBrand that the social media monitoring space was a bad place to do business. The barriers to entry have gotten lower, but ironically, the risks have only increased. Due to increasing risk that Twitter, Facebook, or another major network will change their API and partner policies to make it impossible for services like ours to survive, we’ve decided to close down the application and pursue other opportunities.
So that’s it? Well, not quite. We’ve never been passionate about social media monitoring; rather, we’re passionate about helping businesses understand social media marketing and reach their customers in the most effective way possible. We’ve learned an incredible amount over the last two years, built a good brand, and developed strong relationships with many clients, vendors, and partners. Our goal will be to develop a service or product that leverages those assets to help more businesses make meaningful connections with their customers and grow strong brands online.
If you are a current user of the MightyBrand application, you should receive an email with further information on how this decision affects you, but feel free to contact us with any questions or concerns you might have. We’re incredibly humbled and grateful for your support of this product, and we hope to be able to provide you with even more exciting tools and services in the near future.