MightyBrand » Guest posts http://mightybrand.com Helping you build a mighty brand through social media Fri, 05 Mar 2010 19:00:21 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Can citizens love the government? http://mightybrand.com/2009/12/can-citizens-love-the-government/ http://mightybrand.com/2009/12/can-citizens-love-the-government/#comments Wed, 02 Dec 2009 21:46:56 +0000 Ryan Waggoner http://mightybrand.com/?p=486 I just wrote a guest post over on GovFresh.com about the idea of citizens being as passionate about their government as consumers are about Apple or Google. In the post, I explored the lessons of customer development and how they might be applied in the context of government as a kind of “citizen development” model. It’s my belief that social media offers a unique opportunity for governments to engage with their constituencies in a direct and scalable way. The result will be better services and products, more efficiency, better customer service, and a much better relationship between governments and citizens. I’d love to hear your thoughts!

Four Steps to the (Gov 2.0) Epiphany: Better Government Through Citizen Development

Disclosure: The founder of GovFresh.com is a personal friend and I helped him create the first version of it, but I have no financial interest in the site.

US Capitol Building image by David Iliff

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