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Building a brand is hard work, and terms like “brand management”, “brand equity”, and other corporate buzzwords get thrown around a lot in meetings and vision statements, but it doesn’t have to be that complicated. Building a strong brand may be hard work, but it can be boiled down into a few [...]

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We’re going to be doing a weekly post called “5 Minutes Mightier” that has several easy tips and actionable items you can accomplish in five minutes or less that will help you improve your brand.  (If you have any tips, please send them in or write a guest post!)
This week, we want to [...]

For many of you, the term social media is a familiar one, and so this post may not contain a lot of value for you. But I’m sure there are some readers who would like to get a broad overview of social media and what it entails. Like many things on this blog, [...]